There are times I think a manufacturer has made a master-stroke in product strategy, and then kept it pretty much to themselves. A prime example of this is the Ford Ranger Tremor – a product towards the bottom of the Ranger line up, but one that offers some practical and financial benefits. Where does it…
Read moreIt’s no ordinary pickup, that’s for sure, and when the original Raptor was launched to the UK press in 2019 Ford was at pains to point this out. From its conception, the rule book for pickups was discarded, none more so than the 1000kg payload required in the UK for the truck to be considered…
Read moreWith Volkswagen only entering the 4×4 pick up market in the UK with the Amarok in 2011, it came a surprise to many that just 9 years later the company chose to withdraw the vehicle, production capacity being prioritised for other models. At a similar time, Nissan, Mitsubishi, Fiat and Mercedes-Benz also took the decision…
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