Assistance and advice is offered covering the following aspects:
- Residual Value Optimisation – How to achieve the best forecast and actual residual values. Best practice in bringing new vehicles to the market.
- Product Planning and Marketing – Advice on UK market expectations regarding specification, helping you to be competitive whilst achieving a sustainable cost base. ‘Out of the Box’ ideas to promote brand, stimulate marketing activity and potentially increase market share.
- Brand Perception – Troubleshooting and SWOT analysis. Whilst being aware of their poor brand perception manufacturers are generally guilty of being so close to their own brand they are unable to see what the issues are, and how to tackle them.
- Dealer network troubleshooting – Via mystery shops and / or immersion within dealerships detailed reports on how and why a dealership may be performing below expectation together with a suggested action plan for improvement.